Aug 24, 2021
The Topline In a future where new and emerging technologies will disrupt the marketing landscape in unprecedented ways, one of the consequences is that the competitive landscape becomes highly democratized and levels the playing field to an extraordinary degree. In...
Aug 2, 2021
The Topline Marketing, as a craft, has been practiced since antiquity and has been constantly evolving ever since. Whenever there were big disruptions impacting people’s lives (e.g., new technologies like television), new scientific discoveries (e.g., a new...
Jul 9, 2021
Marketing is at the verge of an unprecedented disruption brought about by new and emerging technologies, data deluge and tectonic cultural shifts. I wrote about it at length, in my book, Quantum Marketing. Connected devices are becoming very ubiquitous and every...
Jun 24, 2021
The COVID-19 pandemic fundamentally and permanently altered several aspects of the marketing landscape. As consumers around the globe were stuck in their homes, adjusting to new routines, marketers have had to figure out new, non-intrusive ways of reaching,...
Jun 8, 2021
The Topline: The amount of advertising clutter that is prevailing today is totally overwhelming. Consumer attention span, on the other hand, is decreasing. Therefore, we need to find new ways of effectively cutting through the clutter, reaching the consumer and...
Jun 4, 2021
When I say that “traditional marketing needs reinvention,” I do not intend to be dramatic. Marketing is in the midst of an existential crisis and marketers face an uncertain future. The reasons for this are complicated and multi-faceted. Developing an adequate...
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