Marketing is at the verge of an unprecedented disruption brought about by new and emerging technologies, data deluge and tectonic cultural shifts. I wrote about it at length, in my book, Quantum Marketing. Connected devices are becoming very ubiquitous and every connected device is a device for marketing, if it is done non-intrusively and smartly. Marketers will have to rethink their strategies and tactics to meet customers where they are and engage them sensibly and effectively. This reframing will be volatile and exciting, and marketers need to prepare.
I can think of no better person to discuss this upcoming transformation with than my next guest on “Quantum Marketing Sense Live,” @Michelle Peluso.
Michelle has had a fascinating career, working for companies including Travelocity, Gilt, Citibank, and IBM. She is now the Chief Customer Officer at @CVS Health. She has a wealth of executive and leadership experience and is an expert on brand strategy, digital transformation, and the end-to-end consumer experience. She is one of the most well-rounded marketers. I first met Michelle when we both were at Citi.
While there is so much for us to discuss, our conversation will focus on:
• The biggest opportunities for marketers as we enter the fifth paradigm of marketing
• Finding efficiencies and optimizations in the marketing supply chain
• The most impactful emerging technologies that will influence the future of marketing
• What we can learn from Michelle’s career journey
I hope you will join us on Monday, July 12th at 10:15 AM ET. You can set a reminder here:
My primary goal in hosting these live sessions is to provide as much value as I can to you, so if there are any questions or topics you would like us to discuss, please let me know in the comments!