The metaverse will have a profound impact on marketing.
In order to engage and inspire people, marketers need to go where they are. If consumers start spending time in virtual worlds, we need to be present there too.
It’s critical that marketers embrace this new paradigm for consumer engagement. Surviving the tech revolution takes more than creativity — it takes constant curiosity.
There’s no one I would rather discuss these issues with than Cathy Hackl. After an accomplished career at companies like Magic Leap, HTC VIVE, and Amazon Web Service, she is now the Founder & Chief Metaverse Officer at Journey.
Cathy is a metaverse expert of the highest order, and I’m excited to speak with her on the next episode of my Linkedin Live show, Quantum Marketing Sense Live.
Tune in to hear us discuss:
– A deep dive into the metaverse — where it is today and where it is going
– What the metaverse means for marketers
– Career advice
I hope you will join us this Wednesday, September 28th at 9:45 AM ET. You can RSVP here:
My primary goal in hosting these live sessions is to provide as much value as I can to you. So if there are any specific questions or topics you would like us to discuss, please let me know in the comments!