Blogs

Brand Karma: How Businesses Can Earn Modern Consumers’​ Trust

This article previously appeared in Adweek.  In his stand-up routine on advertising, comedian George Carlin said, “America’s leading industry is still the manufacture, distribution, packaging and marketing of bullshit.” Although the bit is decades old, the public’s attitude toward advertising...

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Data + Privacy = The Key to Consumer Trust

THE TOPLINE When people like Apple CEO Tim Cook say that consumer privacy is a fundamental human right, I completely agree. Everyone has an inalienable right to their privacy. In the marketing world, a lot of consumers’ privacy is inextricably tied to their data. And consumers want to feel secure...

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Sonic Branding is the next Marketing Disruptor

This article previously appeared in Adweek.  Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative...

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Marketing Is Powered by Our People, not Just Our Data

This article previously appeared in AdWeek Marketing has played a role in society for as long as there have been messages to deliver. What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful marketers today are backing up their...

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Demystifying the Metaverse – Part 2

In part 1 of this article, I outlined what Metaverse is, at a high level. In this part, I will focus on what it means for marketers and how they go about navigating this new dimension. I will give a few examples to make it more tangible. If you want me to dive in to any of the areas deeper, I will...

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