This article previously appeared in AdWeek Marketing has played a role in society for as long as there have been messages to deliver. What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful marketers today are backing up their...

In part 1 of this article, I outlined what Metaverse is, at a high level. In this part, I will focus on what it means for marketers and how they go about navigating this new dimension. I will give a few examples to make it more tangible. If you want me to dive in to any of the areas deeper, I will...

In the age of social media, any news — good or bad — can spread like wildfire.  That’s part of why I believe there has never been a more fascinating and inspiring time to be a marketer. Now, more than ever, the rapid evolution of technology and the proliferation of data are providing...

Ever since Facebook announced their name change to Meta, stories about the metaverse have been everywhere. While predictions about what the metaverse will entail have generated a lot of excitement, it can be difficult to find practical information about what the metaverse is and how it will impact...

THE TOPLINE Metaverse is an incredibly hot topic right now - everyone is talking about it, in marketing and beyond. While metaverse existed as a concept for many years, public attention increased more recently and dramatically, with some big investments being made in this space and events like...

INTRODUCTION We are at the verge of a massive and unprecedented level of disruption, driven by a slew of new and powerful technologies, a tsunami of data and tectonic cultural shifts. These will usher marketing into its Fifth Paradigm. When evaluating your future marketing strategy, you need to...

We have begun to see a dramatic rise and deployment of new technologies. From the birth of the metaverse, to NFTs and new blockchain applications, to the continued expansion of electric cars, 5G and AI, this is a new era of rapid disruption and exciting possibilities. All these will have a...

THE TOPLINE There is some confusion amongst marketers – as to the difference between blockchains and Bitcoins.  They feel that they are one and the same, and that they have little to do with marketing anyway. And NFTs are alien to many. At a high level, blockchain is a unique technology....

The Topline In a future where new and emerging technologies will disrupt the marketing landscape in unprecedented ways, one of the consequences is that the competitive landscape becomes highly democratized and levels the playing field to an extraordinary degree. In order to compete effectively,...

The Topline Marketing, as a craft, has been practiced since antiquity and has been constantly evolving ever since. Whenever there were big disruptions impacting people’s lives (e.g., new technologies like television), new scientific discoveries (e.g., a new understanding of neurology) or dramatic...