Blogs

Demystifying the Metaverse – Part 1

THE TOPLINE Metaverse is an incredibly hot topic right now - everyone is talking about it, in marketing and beyond. While metaverse existed as a concept for many years, public attention increased more recently and dramatically, with some big investments being made in this space and events like...

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Veganism beyond Veganuary

INTRODUCTION We are at the verge of a massive and unprecedented level of disruption, driven by a slew of new and powerful technologies, a tsunami of data and tectonic cultural shifts. These will usher marketing into its Fifth Paradigm. When evaluating your future marketing strategy, you need to...

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Unlocking the Blockchain, Cryptocurrencies and NFTs

THE TOPLINE There is some confusion amongst marketers – as to the difference between blockchains and Bitcoins.  They feel that they are one and the same, and that they have little to do with marketing anyway. And NFTs are alien to many. At a high level, blockchain is a unique technology....

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How to Build Your “Leonardo da Vinci” Team (Part 2/2)

The Topline In a future where new and emerging technologies will disrupt the marketing landscape in unprecedented ways, one of the consequences is that the competitive landscape becomes highly democratized and levels the playing field to an extraordinary degree. In order to compete effectively,...

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Building a ‘Leonardo da Vinci’ Team

The Topline Marketing, as a craft, has been practiced since antiquity and has been constantly evolving ever since. Whenever there were big disruptions impacting people’s lives (e.g., new technologies like television), new scientific discoveries (e.g., a new understanding of neurology) or dramatic...

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Multisensory Marketing is the Way Forward

 The Topline: The amount of advertising clutter that is prevailing today is totally overwhelming. Consumer attention span, on the other hand, is decreasing. Therefore, we need to find new ways of effectively cutting through the clutter, reaching the consumer and capturing their attention.   The...

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