Demystifying the Metaverse – Part 1

Demystifying the Metaverse – Part 1

THE TOPLINE Metaverse is an incredibly hot topic right now – everyone is talking about it, in marketing and beyond. While metaverse existed as a concept for many years, public attention increased more recently and dramatically, with some big investments being...
Veganism beyond Veganuary

Veganism beyond Veganuary

INTRODUCTION We are at the verge of a massive and unprecedented level of disruption, driven by a slew of new and powerful technologies, a tsunami of data and tectonic cultural shifts. These will usher marketing into its Fifth Paradigm. When evaluating your future...
Unlocking the Blockchain, Cryptocurrencies and NFTs

Unlocking the Blockchain, Cryptocurrencies and NFTs

THE TOPLINE There is some confusion amongst marketers – as to the difference between blockchains and Bitcoins.  They feel that they are one and the same, and that they have little to do with marketing anyway. And NFTs are alien to many. At a high level, blockchain is...