May 27, 2021
Greetings, “Quantum Marketing Sense” readers! I have so enjoyed sharing my thoughts and engaging with you all via this newsletter. I would like to sincerely thank all of you who have helped to create such a wonderful community with your thoughtful questions, eager...
Apr 22, 2021
The Topline As marketers, we know that we need to be able to anticipate what will be coming over the horizon and be prepared for it. More importantly, we need to know what is already here, but has not yet gotten proper attention from companies, brands, and marketers....
Apr 9, 2021
Artificial intelligence is on the verge of having a quantum impact on the marketing industry. By quantum, I mean to say that the speed, scale, and impact of the disruption AI causes will be truly unprecedented. While AI is in its infancy, it is here now and is...
Mar 26, 2021
The Topline Today’s marketers face a bevy of misconceptions about their craft . One of the harshest is that it projects desire onto consumers in a manipulative, self-serving way. Great marketers ensure that the opposite is true, making the effort to not only...
Mar 1, 2021
The Topline Today’s marketers face a bevy of misconceptions about their craft . One of the harshest is that it projects desire onto consumers in a manipulative, self-serving way. Great marketers ensure that the opposite is true, making the effort to not only...
Feb 4, 2021
Sunday’s big football matchup is often called the Big Game – notably by the brands that aren’t sponsoring the event and want to avoid trademark litigation. But it is a game with sky-high stakes in the marketing world: Should brands spend millions for 30 seconds of...
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