Greetings, “Quantum Marketing Sense” readers! I have so enjoyed sharing my thoughts and engaging with you all via this newsletter. I would like to sincerely thank all of you who have helped to create such a wonderful community with your thoughtful questions, eager engagement and insightful commentary. I have learned so much from hearing about your experiences and perspectives.
Given the existence of this newsletter and my “Quantum Marketing” book, it might not come as a surprise to learn that I love writing. I find it to be a unique medium for expressing ideas rich with detail and perspective, and I look forward to continuing to share my thoughts with you all on a regular basis in this newsletter and beyond.
I have been trying to think about new and creative ways to discuss the important issues marketers are now facing. As I have shared previously, one of my goals is to bring back the glory and gravitas of marketing; to give marketers a playbook to reimagine the industry and regain their rightful place within their companies. I also hope to leave a legacy focused around educating new marketers and helping them navigate the daunting yet exciting future of the industry. In order to do all of this effectively, I will continue building a community that cares about these topics and continues amplifying these frameworks out in the world.
To that effect, I am excited to announce the launch of my new Linkedin Live series, “Quantum Marketing Sense Live.” My goal is to host forward-looking discussions every few weeks, diving deeply into the business of marketing, topics covered in “Quantum Marketing,” and how we all can prepare for the explosive disruption new technologies will bring. These discussions will feature incredible guests who have deep, relevant subject matter expertise — from fellow CMOs at some of the world’s most innovative brands, to CEOs who have a deep understanding of marketing and its business impact, to professors who specialize in the science of consumer behavior, and so much more.
I will be sure to announce specific guests and dates across my social media platforms ahead of time so those who are interested can RSVP and tune-in. I hope that you are able to attend, and more importantly that you find these conversations valuable and actionable.