The COVID-19 pandemic fundamentally and permanently altered several aspects of the marketing landscape. As consumers around the globe were stuck in their homes, adjusting to new routines, marketers have had to figure out new, non-intrusive ways of reaching, connecting and engaging with them. And this continues into the future.
With that in mind, I am pleased to share that the next guest on “Quantum Marketing Sense Live,” my new Linkedin Live series, is none other than Pedro Earp.
Pedro is the young, accomplished Chief Marketing Officer and ZX Ventures Officer at Anheuser-Busch InBev. He is a terrific marketer with multidisciplinary experience — from mergers & acquisitions to insights & innovation — and currently works on some of the world’s most recognized brands including Budweiser, Corona, and Stella Artois. He is also an expert at identifying and capitalizing on consumer trends.
I met Pedro at the WFA and instantly felt the connection. Since then, we have been regularly interacting. And each time, I came away with some good take aways.
There are so many topics I look forward to discussing with Pedro:
• How the roles of experiences and sponsorships have changed in the last year
• The challenges of balancing performance and brand marketing
• How he builds effective marketing teams and finds the next generation of marketing talent
• The impact new technologies will have on the emerging fields of the industry
Our conversation will take place on Monday, June 28th at 1:15 PM ET. I hope you will RSVP and join our discussions — I can guarantee it will be insightful. You can set a reminder here:
One of my goals in these live sessions is to incorporate a section of audience questions to help ensure that I am providing as much value to you all as possible. So, if there is anything you would like us to discuss, please let me know!