Marketing is at the verge of an unprecedented disruption brought about by new and emerging technologies, data deluge and tectonic cultural shifts.  I wrote about it at length, in my book,  Quantum Marketing.  Connected devices are becoming very ubiquitous and every connected device is a device for...

The COVID-19 pandemic fundamentally and permanently altered several aspects of the marketing landscape. As consumers around the globe were stuck in their homes, adjusting to new routines, marketers have had to figure out new, non-intrusive ways of reaching, connecting and engaging with...

 The Topline: The amount of advertising clutter that is prevailing today is totally overwhelming. Consumer attention span, on the other hand, is decreasing. Therefore, we need to find new ways of effectively cutting through the clutter, reaching the consumer and capturing their attention.   The...

When I say that “traditional marketing needs reinvention,” I do not intend to be dramatic. Marketing is in the midst of an existential crisis and marketers face an uncertain future.  The reasons for this are complicated and multi-faceted. Developing an adequate understanding requires: Looking at...

Greetings, “Quantum Marketing Sense” readers! I have so enjoyed sharing my thoughts and engaging with you all via this newsletter. I would like to sincerely thank all of you who have helped to create such a wonderful community with your thoughtful questions, eager engagement and insightful...

The Topline As marketers, we know that we need to be able to anticipate what will be coming over the horizon and be prepared for it. More importantly, we need to know what is already here, but has not yet gotten proper attention from companies, brands, and marketers.  One such topic is climate...

Artificial intelligence is on the verge of having a quantum impact on the marketing industry. By quantum, I mean to say that the speed, scale, and impact of the disruption AI causes will be truly unprecedented.   While AI is in its infancy, it is here now and is gaining momentum by the day, at an...

The Topline Today’s marketers face a bevy of misconceptions about their craft . One of the harshest is that it projects desire onto consumers in a manipulative, self-serving way. Great marketers ensure that the opposite is true, making the effort to not only understand consumers’ needs and wants,...

The Topline Today’s marketers face a bevy of misconceptions about their craft . One of the harshest is that it projects desire onto consumers in a manipulative, self-serving way. Great marketers ensure that the opposite is true, making the effort to not only understand consumers’ needs and wants,...

Sunday’s big football matchup is often called the Big Game – notably by the brands that aren’t sponsoring the event and want to avoid trademark litigation. But it is a game with sky-high stakes in the marketing world: Should brands spend millions for 30 seconds of airtime in front of the largest...