Jan 25, 2022
INTRODUCTION We are at the verge of a massive and unprecedented level of disruption, driven by a slew of new and powerful technologies, a tsunami of data and tectonic cultural shifts. These will usher marketing into its Fifth Paradigm. When evaluating your future...
Dec 3, 2021
We have begun to see a dramatic rise and deployment of new technologies. From the birth of the metaverse, to NFTs and new blockchain applications, to the continued expansion of electric cars, 5G and AI, this is a new era of rapid disruption and exciting possibilities....
Nov 26, 2021
THE TOPLINE There is some confusion amongst marketers – as to the difference between blockchains and Bitcoins. They feel that they are one and the same, and that they have little to do with marketing anyway. And NFTs are alien to many. At a high level, blockchain is...
Aug 24, 2021
The Topline In a future where new and emerging technologies will disrupt the marketing landscape in unprecedented ways, one of the consequences is that the competitive landscape becomes highly democratized and levels the playing field to an extraordinary degree. In...
Aug 2, 2021
The Topline Marketing, as a craft, has been practiced since antiquity and has been constantly evolving ever since. Whenever there were big disruptions impacting people’s lives (e.g., new technologies like television), new scientific discoveries (e.g., a new...
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