Marketing Is Powered by Our People, not Just Our Data

Marketing Is Powered by Our People, not Just Our Data

This article previously appeared in AdWeek Marketing has played a role in society for as long as there have been messages to deliver. What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful...
Demystifying the Metaverse – Part 2

Demystifying the Metaverse – Part 2

In part 1 of this article, I outlined what Metaverse is, at a high level. In this part, I will focus on what it means for marketers and how they go about navigating this new dimension. I will give a few examples to make it more tangible. If you want me to dive in to...
Demystifying the Metaverse – Part 1

Demystifying the Metaverse – Part 1

THE TOPLINE Metaverse is an incredibly hot topic right now – everyone is talking about it, in marketing and beyond. While metaverse existed as a concept for many years, public attention increased more recently and dramatically, with some big investments being...