Aug 19, 2022
THE TOPLINE When people like Apple CEO Tim Cook say that consumer privacy is a fundamental human right, I completely agree. Everyone has an inalienable right to their privacy. In the marketing world, a lot of consumers’ privacy is inextricably tied to their data. And...
Jul 28, 2022
We are in the early stages of what will be a tremendous evolution in how we interact with our surroundings each and every day. Much of that evolution — from the metaverse, to cryptocurrencies, to blockchains, to NFTs — falls under an umbrella that we now call “Web3.”...
Jul 5, 2022
This article previously appeared in Adweek. Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences...
Jun 10, 2022
I have always considered myself a lifelong learner — something that dates back to the values my mother instilled in me when I was a child. She used to tell me to treat learning as a gift, not as a task that I had to do. That learning was a reward, not a punishment,...
May 10, 2022
This article previously appeared in AdWeek Marketing has played a role in society for as long as there have been messages to deliver. What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful...
May 1, 2022
In part 1 of this article, I outlined what Metaverse is, at a high level. In this part, I will focus on what it means for marketers and how they go about navigating this new dimension. I will give a few examples to make it more tangible. If you want me to dive in to...
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