Mar 2, 2023
The Topline We are in the midst of a transformational period for, well, everything. Marketing included. This is being driven by a tsunami of emerging technologies, tectonic cultural shifts, and a deluge of data that are causing exponential disruptions in consumers’...
Jan 14, 2023
The Topline I have always been captivated by outer space. When I was a student, I won an essay-writing competition with a unique prize — a copy of the book “Chariots of the Gods?” by Erich von Daniken. The book sparked a lifelong passion for exploring all things...
Jan 4, 2023
The Topline In today’s world, inclusivity is a marketer’s superpower. Because of our roles in shaping brands, marketers have an opportunity — and a responsibility — to promote inclusivity at scale. But what does inclusivity really mean? Among the tectonic cultural...
Nov 4, 2022
THE TOPLINE: In today’s crowded marketplace, getting to the right marketing mix can be a real challenge. How do you first create a product with the right attributes and benefits for consumers? How do you price it in a way that works for the consumer and the company? ...
Sep 26, 2022
The metaverse will have a profound impact on marketing. In order to engage and inspire people, marketers need to go where they are. If consumers start spending time in virtual worlds, we need to be present there too. It’s critical that marketers embrace this new...
Sep 18, 2022
This article previously appeared in Adweek. In his stand-up routine on advertising, comedian George Carlin said, “America’s leading industry is still the manufacture, distribution, packaging and marketing of bullshit.” Although the bit is decades old, the public’s...
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