May 10, 2022
This article previously appeared in AdWeek Marketing has played a role in society for as long as there have been messages to deliver. What started as purely creative art has been shaped by social change, economic cycles and disruptive technologies. Successful...
May 1, 2022
In part 1 of this article, I outlined what Metaverse is, at a high level. In this part, I will focus on what it means for marketers and how they go about navigating this new dimension. I will give a few examples to make it more tangible. If you want me to dive in to...
Apr 22, 2022
Ever since Facebook announced their name change to Meta, stories about the metaverse have been everywhere. While predictions about what the metaverse will entail have generated a lot of excitement, it can be difficult to find practical information about what the...
Feb 22, 2022
Ever since Facebook announced their name change to Meta, stories about the metaverse have been everywhere. While predictions about what the metaverse will entail have generated a lot of excitement, it can be difficult to find practical information about what the...
Feb 17, 2022
THE TOPLINE Metaverse is an incredibly hot topic right now – everyone is talking about it, in marketing and beyond. While metaverse existed as a concept for many years, public attention increased more recently and dramatically, with some big investments being...
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