How Do Marketers Thrive in Today’s Tech Era?

How Do Marketers Thrive in Today’s Tech Era?

Technologies such as artificial intelligence, augmented reality, virtual reality, 5G and IoT are going to significantly disrupt how consumers engage with brands in every industry. Marketers must embrace this new paradigm, which I call the Fifth Paradigm, to stay ahead...
Would you support a brand without purpose?

Would you support a brand without purpose?

More than ever before, consumers are choosing to back brands they believe in. To them, it’s not just what a company does that matters, but more importantly, how it conducts its business and the impact it has on society.  Trust is going to be a huge differentiator for...
How can brands foster optimism in troubled times?

How can brands foster optimism in troubled times?

When the world seemed less complicated, marketing was designed to move consumers and make products desirable. But it has now taken on a larger role. We’ve long been observing, participating in and driving a cultural shift from consumption for pleasure to...